Quality objectives are the measurable goals that drive continual improvement in your quality management system. Clause 6.2 of ISO 9001:2015 strengthened objective-setting requirements compared to the 2008 version, demanding action plans with assigned responsibilities, timelines, and evaluation methods.
What the Standard Requires
Quality objectives must be consistent with the quality policy, measurable, take into account applicable requirements, relevant to conformity of products and services and to enhancement of customer satisfaction, monitored, communicated, and updated as appropriate. They must be established at relevant functions, levels, and processes needed for the QMS.
For each objective, the organization must plan what will be done, what resources are required, who will be responsible, when it will be completed, and how results will be evaluated.
The SMART Framework
- Specific: Clearly define what you intend to accomplish
- Measurable: Include criteria to track progress and determine success
- Achievable: Set realistic targets given available resources
- Relevant: Align with quality policy, customer requirements, and business strategy
- Time-bound: Establish clear deadlines for achievement
Examples of Quality Objectives
Common Pitfalls
- Setting vague objectives that are not measurable
- Not establishing objectives at process level (only organizational level)
- Creating objectives without action plans for achievement
- Failing to review objective progress regularly
Related Ecesis Solutions
Document Management
Version-controlled procedures and records
Audits & Inspections
Schedule, conduct, and track audit findings
Nonconformity Tracking
Report, investigate, and resolve nonconformities
Training Management
Track competence requirements and records
Change Management
Structured review of planned changes
Compliance Obligations
Track requirements and evaluation schedules
